Guillermo Prada Luengo

“Preparing a feasibility plan must start with the top line of a profit/loss account –turnover- and detail the measures to be taken so the market chooses the company over its competition. The next step is estimating the margin generated and only then can you start talking about paying off debt.

Doing the process backwards –starting out by deciding the amount of debt to pay off- shows a lack of a connection with the market and sets a company on the path to quick failure.”

Guillermo began his career in the agri-food industry where he developed operational and financial reorganization processes for Valdesil and Losada Vinos de Finca SA.

He specializes in econometric models for finance and has a post-graduate education in insolvencies. He speaks English and Galician.

As an economist, he has produced expert reports for Grupo Isolux Corsán, Real Betis Balompié, Celta de Vigo and Aguas de Panticosa. He has also been on advisory teams for debtor companies like Bodegas Marco Real, Grupo Detecsa and Grupo Arranz Acinas.